Online Marketing

Easy Way to Transform Your Business This Year


Setting goals for your business is so important – we hear this all.the.time! So when 2019 started to approach, I wanted to start making goals to transform my business.

But the thought of a goal that would take me 365 days to get there created this heightened sense of anxiety for me and guess what …. I quickly decided not to set any goals because it seemed so overwhelming.

THEN Pete McPherson came down from the blogging gods and created this podcast episode that totally changed my goal setting strategy for 2019.

The answer: break it up into 12 weeks!

Your goals do not have to be annualized! That’s crazy thinking and only sets in anxiety and allows you to put off a lot of your goals till the last minute, like fall 2019 or worse…never.

I mean you have no idea where your business is going to be – you can have a prediction but you don’t really know. So breaking up your goal strategy into a 12-week plan is genius! Thank you Pete!

Even better Pete killed it with this opt-in type course that allows you to fill out your vision, goals, and tasks you want to complete which will then send you back a personalized 12-week business plan. He mentions his inspiration from this course was from the book 12 week year by Brian Moran.

Again, you can find his FREE planner here. And I would check it out ASAP because he is talking about making it a paid course in the future (yes it’s that good!)

I’ll try to slightly break down the 12-week business plan idea and what I did to create mine.

First, I created 2 -3 goals I want to accomplish in 12 weeks. Yes, 3 months goals – which is totally doable and doesn’t set in this extreme sense of ‘what do I do with my hands for 12 months!’

Make sure these 2-3 goals are specific and measurable.

“I want to make $1000” > WRONG

How are you going to do that – try to be a little more specific.

“I want to gain 1,000 email subscribers.” > RIGHT

After you have created your 2 -3 goals you want to accomplish in 12 weeks – ask yourself what do you have to do WEEKLY to make sure the goals are achieved in 3 months from now. Meaning weekly goals. Again, totally doable.

“Shorter time-frames encourage harder and/or smarter work.” – Pete McPherson.

I sat down with a piece of paper and brain dumped all the tasks that are required to get me to my 12 week goals. Then put those task into order of importance and assigned them out by weeks : week 1 tasks….week 2 tasks….etc.

From there you can break it down even further.. “What do I have to do daily so I can achieve my weekly goals?”
Pete recommends having a weekly meeting with yourself. This meeting can consists of seeing what you did right in the previous week and what you need to do in the upcoming week.

Again, these bite-size pieces of goal making and achieving are so much easier to consume and execute than an annualized goal!

So THANK YOU PETE McPHERSON and Brian Moran for this idea!

Oh also if you have a blog and haven’t listened to Pete’s podcast – Do you even blog?! …haha see what I did there?!

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